To form part of the current collection, a range of new designs has been developed. These designs are better suited for outsource production due to the simplistic nature of the weave.
This concept was driven by communication with rug manufacturers who felt that the complexity of shapes and detailed woven design of earlier rugs would be difficult to reproduce. In order to source high quality finished rugs through manufacturers, it is important that I adjust the designs to suit their production process.
The collection must sit well together and provide variety in both price point and complexity. The simplistic designs are therefore understandably retailed at a lower price and better suited to the wholesale market.
The new designs use the same palette, layering of pattern and colour inspired by the Norfolk coastline. The designs incorporate the same weave language comprising alternating colour combinations to create a fading of colours.