Analysing rug sizes already on the market, their manufacturing processes and price range, combined with an understanding of the potential customer profile, the scalability of designs has been considered in terms of their overall layout and materials.

Visualisations have been used throughout the design process to test ideas and demonstrate suitability for the desired market environment.

Initially using sourced textures to develop an initial concept and ultimately using the scanned texture of sample tapestries to create photorealistic visuals. Colours have been cloned from the Axminster Rug Wool used in the samples.

Developing an array of visualisations, from gallery exhibitions, interior wall hangings and rugs to conceptual evocative images speaking of the desired lifestyle brand and potential advertising images.

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